ParentChild+ is an organization that places neighborhood volunteers and teachers in the homes of low income families to help model play and literacy behaviors. This important work has been proven to help close the school-readiness gap between children from these families and their more affluent peers.
A small shift in name (from Parent Child Home Program to ParentChild+) reverberated throughout the organization, and a simplified and emotional story set them up not only as advocates for education, but as fighters for social justice. A bright, friendly and contemporary visual identity helped bring this story to life in a simple, human and personal way.